Long & Wrong

My name is Walter and I sell wellies. Whilst I quickly eat some lunch (a curled up sandwich I bought  from the petrol station where I have just spent £60 filling the van up with fuel) I’ll tell you about my day.

This morning I had a couple of hours drive to a company that would have been a great new customer for me. I gave a good sales pitch, I’m a good welly seller, but I failed to get an order.  It was out of my control really, a competitor sells wellies exactly the colour they want.

However, once I’ve finished this awful sandwich, I’ve got 3 meetings squeezed into the afternoon and I’m confident that I’ll sell some wellies.  It’s my own company that I started a couple of years ago and it is doing well, my accountant agrees.

Why am I telling stories from the wonderful world of welly wholesaling? Lets imagine for a moment that Walter sold wellies but with the mindset of a trader…

I worked all morning and all I managed to do was lose £60. I am useless at this, why am I always wrong?!

I am so angry about that £60 that I’m just going to sit here, get mad and not even turn up for the first two, potentially lucrative, meetings of the afternoon.

I’ll have recovered in time for the last meeting, but to be honest I haven’t got the energy for it.  They have placed big  orders before but I’d be happy to just make back enough money to cover my petrol for the day.

Trading seems to develop a different mentality to other businesses. So if you lose £60 on the only set-up you see all morning you could try thinking of it as £60 of business overheads  instead and then just get on with the afternoon. Of course it’s not that easy, but then neither is selling wellies out the back of a white van.